Too Faced

There was a time in the '90s when darkness was all the rage and pink had a bad rep. There was no place for products like Too Faced Chocolate Bar palettes. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious-state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity with products like Better Than Sex Mascara and Born This Way Foundation.

Inspired by a love of Paris, unabashed girliness, and the transformative power of cosmetics, they created Too Faced, a boutique brand not afraid to name a product "Too Faced Hangover Primer." Today, Too Faced is a leader within the beauty industry, creating innovative, cruelty-free cosmetics that continuously remind women everywhere to Own Their Pretty.

With Jeremy as CEO/Action Man and Jerrod as Chief Creative Officer/Dreamer, a rebellious spirit, visionary focus, and unexpected humor define the brand to this day.